Unifying Customer Data to Elevate Experiences
Our client, a major player in the entertainment and hospitality sector, faced growing challenges with fragmented and inconsistent customer data across numerous systems and touchpoints. This lack of cohesion hindered their ability to deliver seamless, personalized experiences and created inefficiencies across marketing and operations.
Disconnected Data, Disconnected Experience
With customer information stored in siloed systems, the organization was dealing with duplicate records, inconsistent data formats, and poor data quality. These issues led to ineffective outreach, missed opportunities for personalization, and an incomplete view of the customer. Data errors and outdated pipelines further impacted operational efficiency and undermined strategic decision-making.
A Clean Slate with Master Data Management
Integris designed a centralized Master Data Management (MDM) solution to unify and cleanse customer data from all sources. Using advanced ETL processes, we consolidated and standardized records, employing automated de-duplication algorithms to generate a single, accurate ‘Golden Record’ per customer. This enabled a true 360-degree view—accessible across marketing, sales, and service teams—while improving data governance and enabling real-time updates.
Smarter Data, Stronger Engagement
The solution reduced duplicate records and data errors by 80%, cut data processing time in half, and empowered the marketing team with reliable insights for personalization. Engagement metrics significantly improved as the organization began delivering targeted, meaningful experiences—driven by a deeper understanding of each customer.